India Design ID 

IP BRANDING | ADVERTISING |  SOCIAL MEDIA |

MARKETING COLLATERALS | EVENT BRANDING 

India Design is the premier showcase event for the country’s top interior designers, architects, home décor brands and tastemakers. For the 2022 edition, Elle Décor reached out to us to create the visual identity for the event with the keywords ‘earthy’ & ‘sustainable’. To this end, we chose a colour palette with muted tones reflecting the various shades of nature in all its glory. The design elements demonstrated a certain fluidity which is key to any creative endeavour including interior design. The design language was translated across different media – print ads, visitor guidebook, social media & on-ground branding, amongst others.